The Deputy Prime Ministry, Ministry of Tourism, Culture, Youth, and Environment is actively participating in ITB Berlin 2025, one of the world's most prestigious tourism fairs, as part of its international promotion and marketing efforts.

The fair, attended by Deputy Prime Minister and Minister of Tourism, Culture, Youth, and Environment Fikri Ataoğlu, is being held in Berlin, Germany, from March 4-6, 2025. This year, 186 countries are participating, marking a record-breaking attendance.

ITB Berlin 2025: A Global Tourism Hub

???? Key topics of the congress include:

• Artificial intelligence (AI) in tourism (with the first-ever AI Track).
• Sustainable tourism strategies and innovations.

The TRNC delegation is attending the fair alongside tourism stakeholders, working to further strengthen the country’s presence in the global tourism market.

Minister Ataoğlu Highlights TRNC Tourism Growth

???? Minister Fikri Ataoğlu emphasized the importance of ITB Berlin and provided insights into Northern Cyprus tourism during his opening speech at the fair.

✅ Cultural & Gastronomic Tourism – TRNC is promoting its rich heritage and cuisine, appealing to a diverse range of international tourists.
✅ Alternative Tourism Models – Northern Cyprus is expanding beyond traditional tourism to include eco-tourism, heritage tourism, and adventure tourism.
✅ Increasing Tourist Arrivals – The number of visitors continues to grow, thanks to enhanced promotional efforts and new tourism projects.

Plans for 2025: Charter Flights & International Collaborations

???? Charter Flight Incentives – The government aims to attract more direct flights from various countries, improving access to Northern Cyprus.
???? Meetings with Turkish Officials – Minister Ataoğlu announced upcoming discussions with Türkiye's Minister of Culture and Tourism, Mehmet Ersoy, and that Prime Minister Ünal Üstel will also visit the fair to meet with tourism sector representatives.
???? Marketing & Promotion in Germany – Collaborations with Türkiye’s Ministry of Culture and Tourism continue to play a vital role in promoting TRNC in the German market.

The participation of TRNC in ITB Berlin 2025 is expected to boost international recognition of the country’s tourism sector and attract more visitors in the coming years.