The Turkish Republic of Northern Cyprus (TRNC) construction and real estate sector is taking a significant digital leap with its integration into Turkey's leading real estate platform, HepsiEmlak.com, boasting 6.5 million monthly visitors and 30 million page views. This collaboration, established with TravelMAX Technology Ltd, marks a new era for real estate transactions in the TRNC.

The partnership was officially launched at a high-profile event titled “A New Era Begins in the Cyprus Real Estate Sector” at the Acapulco Hotel.

Key Highlights of the Launch Event

Deputy Prime Minister Fikri Ataoğlu: Investment Opportunities in TRNC

Deputy Prime Minister and Minister of Tourism, Culture, Youth, and Environment, Fikri Ataoğlu, stressed the importance of this integration, describing it as a vital step for the TRNC economy. Highlighting government efforts to regulate platforms like Airbnb, Ataoğlu said new laws would protect both landlords and tenants while increasing revenues for the Ministry of Finance.

Ataoğlu also acknowledged the value of HepsiEmlak.com’s potential to attract interest from Turkey's 85 million population. “HepsiEmlak will play a critical role in promoting TRNC across construction, tourism, and other sectors,” he noted.

Cyprus Turkish Realtors Association President Hasan Sungur: A Lifeline for the Sector

Association President Hasan Sungur expressed optimism about the platform’s ability to connect TRNC’s real estate market with buyers in Turkey. Sungur underlined the struggles caused by recent laws and Southern Cyprus’s competitive actions. “HepsiEmlak offers a direct path for reaching potential buyers in Turkey and beyond,” he said, adding that the platform could help overcome challenges faced by builders, realtors, and investors.

HepsiEmlak Deputy General Manager Engin Sezer: TRNC Offers Huge Potential

Engin Sezer, Deputy General Manager of HepsiEmlak, spoke about the platform's leading position in Turkey and its mission to spotlight TRNC’s real estate opportunities. Highlighting TRNC’s competitive property depreciation rates of 8-10 years compared to Turkey’s 20 years, Sezer described the island as a significant investment opportunity. “Our goal is to channel international real estate interest into TRNC,” he said.

Dr. Muhammet Yaşarata: Digital Transformation for Global Reach

Dr. Muhammet Yaşarata, President of the UK Turkish Cypriot Chamber of Commerce and Director of TravelMAX Technology Ltd, called the partnership a landmark in the digital transformation of TRNC’s real estate sector. He emphasized that the integration with HepsiEmlak.com would provide access to audiences across Turkey, Europe, and the Middle East.

“With HepsiEmlak, the TRNC real estate sector will reach a global level of competitiveness,” Yaşarata said, adding that the partnership aligns with broader digital transformation goals for TRNC’s economy.

What This Means for TRNC

• Increased Visibility: TRNC real estate listings will now reach millions of users in Turkey and beyond.
• Global Competitiveness: Enhanced digital tools and international collaborations will position TRNC real estate as a valuable market.
• Regulatory Improvements: Ongoing legal frameworks aim to address challenges in the sector, further supporting growth.

A New Era for TRNC Real Estate

The integration of HepsiEmlak.com is expected to bring transformative growth, helping the TRNC real estate sector reach untapped markets and establish a stronger foothold in the global arena.
Source: Kıbrıs Gazetesi