The Deputy Prime Ministry, Ministry of Tourism, Culture, Youth and Environment is representing the Turkish Republic of Northern Cyprus (TRNC) at the World Travel Market (WTM) 2024 in London, held from November 5-7. This premier tourism event is an opportunity for the TRNC to boost its global presence and promote its rich tourism offerings.

Deputy Prime Minister Fikri Ataoğlu attended the fair, joined by TRNC representatives, including London representative Çimen Keskin, Tourism Promotion and Marketing Department Director Mine Emiroğlu, and Vice Consul Esma Eroğlu. During the event, Turkish Deputy Minister of Culture and Tourism Nadir Alparslan and his team visited the TRNC stand for a meeting with Deputy Prime Minister Ataoğlu.

The TRNC stand features detailed information on the country’s historical sites, scenic beaches, unique natural landscapes, national cuisine, and traditional handicrafts, drawing in visitors through visual presentations, brochures, and other promotional materials.

Ataoğlu: "Raising Northern Cyprus Awareness in the UK"

Minister Ataoğlu emphasized the importance of increasing TRNC’s visibility in the UK tourism market. Highlighting the importance of UK tourists, Ataoğlu remarked, “The World Travel Market is an ideal venue to expand the reach of Northern Cyprus in the British market and showcase our country’s beauty.”

Ataoğlu noted ongoing initiatives to strengthen TRNC’s tourism infrastructure and broaden its audience using digital marketing. He also shared that a promotional film about Northern Cyprus, produced in collaboration with Turkey’s Ministry of Culture and Tourism, is currently airing on British television and news sites. With further advertising and promotional activities planned, Ataoğlu expressed confidence in the future of Northern Cyprus tourism in the UK.